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It’s not original, but my adoration of alliteration is altogether too alluring. Here’s the first installment of Tech Tuesday, a few links and my brief thoughts on the world of technology. Fortunately, it’s an easy enough segment to start this week, what with SXSWi (South by Southwest Interactive) in town.

Wearing Your Stickybit on Your Sleeve, or Elsewhere
Stickybits are the sought-after items in the giftbags given to attendees of SXSWi. In short, they’re barcodes on stickers that allow you to overlay digital information on real-world objects. Scan the sticker with your iPhone or other (inferior) device, and you can either tag the physical object with digital comments or photos or see what others have posted. Don’t be surprised to see these pop up at a lot of places in Austin now.

Drowing in Ads at SXSWi
I understand the necessity of advertising, but that doesn’t mean I have to like it. I appreciate creative advertising much more than the brute approach. (I appreciate skipping commercials even better). Marketers, keenly aware of the masses of people drawn to Austin for SXSW, try to outdo themselves every year.

A very personal Google Android vs. Apple iPhone war just got some more personality
A new team member working on the Google Android phone “calls out” the iPhone. Even though I’m still an ardent iPhone supporter, the quote in this article has merit. He talks about the “open vs. closed” debate of these two platforms and how that relates to what the Internet is supposed to be about in the first place. It’ll be interesting to see what each of these companies do in the mobile sphere in response to each other.

The day: Friday, July 11.
The event: Apple iPhone 3G Launch Day

I joked with my wife the night before that I wanted to get to the AT&T store at 5am. She thought I was serious. I reminded her that we live in a relatively small city. Surely there would not be much of a line.

Our fair city is not quite as small as I thought it was. Or, as one of the AT&T reps told me a few days before, at last year’s iPhone launch, they had many people come up to our city under the same assumption that not many people would be buying one. There was a line then, and there was a line now.

Upon arriving at 7:30am, we were approximately the 51st and 52nd people in line. Three hours and 4 pounds less (it’s Texas, it was hot, and I sweat) later, we finally made it into the air-conditioned coolness of the store, only to be told it’d be a 7-10 day wait for the next shipment. At least we got on the waiting list.

To add minor insult to major sweating, upon reviewing my confirmation email from AT&T regarding my iPhone purchase, I saw that AT&T had ordered a white iPhone for me instead of the black one I’d requested. I guess I’m not cool enough for a black one. However, it was just yesterday (Tuesday), that the next stock of new iPhones came in. I decided to cave on the color point, deciding I’d rather have the phone now than white for a swap, an exchange, or the next shipment. After all, I’ll be getting a case soon. Or I’ll just spray paint it.

Upon getting the new phone, my old iPhone went to my wife. She was terribly excited to receive it, until this morning, when we couldn’t get her voicemail set up. After more than a few hours of angst and calls back and forth with “try this” or “try this” to no avail, we finally got the situation solved by setting up the voicemail via an “old-school” way – calling her number and pressing * to access her voicemail. Situation solved; she can now actually receive important calls at her work.

To make matters worse as I was trying to help my wife with her voicemail problem, my new iPhone began acting up. The proximity sensor (the thing that turns the screen off when it’s by your ear and turns the screen back on when you take it away from your ear) began acting in reverse! Do you know how difficult it is to use a touchscreen when it’s turned off? Eventually, I figured out that my old iPhone silicon case, which now housed my new iPhone, was somehow causing the problem. Removing the case removed the problem. But doesn’t that seem like a strange problem?

It’s been a technological roller-coaster ride these last few days and makes me wonder why I sometimes have to be an early-adopter. The headaches sometimes don’t seem worth it, especially when I assume certain companies (ahem, Apple) are impervious to screw-ups. As evidenced by the long lines and backed up iTunes servers on Friday, their vaulted status, in my estimation, has been taken down a notch.

I blame my genetics for the urge for tech. My grandfather bought expensive calculators and, when they were new to just about everyone, computers. As he passed away before the advent of the Internet, I have to wonder what he would even think about an iPhone.

Intrepid, determined, professional TV reporter Charlie Rose was presented with this moral dilemma.

Click through to see if he thought his face or his MacBook Air was more important, then come back.

The story reminds me of one I heard from a professional wedding videographer I had the pleasure of working alongside for a season. He was shooting a wedding at some exotic locale, running along some sandy shoreline, trying desperately to get from point A to point B before whatever shot he needed could escape. His feet flew out from under him, and, carrying a $20,000 camera (or more), did what was required of his profession: He landed with a thud, and maybe a few cracks, but the camera survived.

Here’s to hoping Apple can get Mr. Rose something for his pain.

DirecTV (to which I happily subscribe) will have an interactive, multi-screen presentation of the Masters this year. How providential that this is the same year in which I was afforded the opportunity to go hi-def, widescreen, plasma, and large. I may need to take a 4-day weekend.

After all, it’ll be the start of Tiger’s Grand Slam year.

Via Phil Cooke at The Change Revolution:

Media theorist and writer Neil Postman (Amusing Ourselves to Death) has a pretty brilliant comparison of the two visions:

“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with feelings instead of facts. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny failed to take into account man’s almost infinite appetite for distractions. In 1984, Huxley added, that people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us. We must face the possibility that Huxley, not Orwell, was right.”

Uh.

Yikes.

I’m going to go find a hole and hide there until time travel is invented and I can back a few thousand years when we didn’t have to worry about any of this.