I read an article today in Creative Cow Magazine (www.creativecow.net) about the “war” between hi-def and lo-res. You wouldn’t think those two factions would have so much animosity towards each other, but who am I to dictate cultural policy?
As it stands, the “war” centers on the fact that, contrary to supposed opinion and many long-held prophesies, the adoption rate of hi-def content viewers is vastly inferior to the numbers of the lo-res youtubers. The article cited the following as barriers to more hi-def viewers:
- poor sales of the PS3, which includes a blu-ray hi-def dvd player
- the need for repurchasing, at a premium price, your entire dvd collection
- the cost of hi-def televisions
- the ability to receive and record hi-def programming via cable or satellite (meaning you don’t have to buy more content)
On the other hand, Youtube has ushered in the age of democratic video – by the people, for the people, all the time, anytime, with any content, at resolutions heretofore unwanted by professionals. They’ve had tremendous growth. If your video goes viral, you could have millions of viewers, worldwide. Youtube is an independent content producers’ best outlet, and, as with the web itself, content is king. Content trumps clarity.
As long as your story is clear, today’s kids don’t care how it looks – just that it speaks to them. Make them laugh with singing silk trees, make them cry with an old man singing a Coldplay song, make them think, make them stop. Whatever it is, just make it and get it on the web – that seems to be the moral of this “war.”
As the article asked, will this year be the year of hi-def? Like last year and the year before it were supposed to be? I doubt it. The solution now, as the article also suggested, is to be ready for both. If you make content and have the ability, create your movies with both technologies in mind, in hi-def and web-ready. If you lack the equipment, shoot lo-res, upload, and call it a day.
What do you watch more? Your hi-def TV or that certain youtube video that everyone’s seen a million times?