People always want to know the answer to two specific questions regarding Twitter, especially if they’re concerned about getting their content in front of as many eyes as possible. How do I know this? I’ve been (and continue to be) one of those people. Those questions are:

When should I tweet?

How often should I tweet?

I’ve seen so many articles and countless infographics trying to answer these questions. Search long enough and I’m certain you’ll find contradicting information. It’s best to tweet early in the morning, but late in the week. It’s best to tweet late in the day, but early in the week. It’s best to tweet only on weekends, but only at 4:17pm. You could drive yourself insane attempting to find the “perfect” time to tweet. The medium is such a fluid machine that, in my humble opinion, there can be no one-size-fits-all answer.

I believe the real answer to the timing of tweeting is to experiment and see what works for you.

For instance, at work I tweet 10-12 times per day, mostly during business hours, and seldom more than once an hour. I do this based off the advice of Michael Hyatt, a blogger who knows a thing or two about social media. I have yet to see significant pushback (a.k.a. lost followers) for tweeting too much.

For some, a dozen tweets per day may seem like a daunting amount, but we promote a lot of content at FaithVillage and I’m constantly scouring blogs for new content. Twitter is very much woven into my day, but there are others who only have so much time to tweet. Buffer is your answer, which you’ll learn more about in a future post.

Try to find a sweet spot between tweeting too little (1-2 times a day) and tweeting too much (15-20 times a day, or multiple times in succession). Never tweet just to tweet. Provide a useful link, a laugh, some inspiration or a conversation starter and you’ll earn the right to sprinkle in a little marketing about what you offer (a topic that we’ll cover in post #7).

When should you tweet? Well, what seems best to you? Are most of your followers local? Think about the times you’re generally on your computer, whether at work or at home, and tweet (or schedule your tweets) to post then. Or, create a custom search in Hootsuite to track keywords that are relevant to you, then engage in conversations via Twitter as they occur. Do you have followers worldwide? Then don’t forget to tweet during off-hours in America. Think about who you’re attempting to engage. You may want to send out a tweet asking people when they’re generally checking social media, or even use a service like Wufoo to create a survey to get a more detailed look at who’s actually following you.

You’re welcome to search Google for “answers” to these mysterious questions of Twitter timing, but my best advice is to simply get in the game, play nice, provide a resource, and be consistent.

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Here are links to every post in the Getting Started with Twitter: 10 Steps to Twitter Competence series. 

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